Sony's Creative Look in the A7iv camera is a light profile that automatically alters the look of the image
NOTE: It is only available if Picture Profile is turned off
To set up Creative Look, use the Menu button and navigate to MENU/Exposure/Color/Color/Tone/Creative Look The Menu Page is 18/53 with the number 6 highlighted
The possible settings are illustrated in the table below
For information about Camera Profiles in Luminar Neo and Adobe Photoshop Elements 2022, see Light Profiles